Lexus India’s ES Luxury Plus Edition: A Fusion of Elegance, Comfort, and Craftsmanship

Bangalore, 4^th September 2024: Lexus India is thrilled to introduce the ES Luxury Plus Edition this festive season. This model includes a range of new accessories that enhance both its visual allure and functionality while reaffirming Lexus’ steadfast dedication to delivering unmatched quality and sophisticated luxury for discerning guests.

The Lexus ES 300h, a cornerstone of Lexus’ lineup, has been pivotal to the brand’s growth in India recognized for its elegant design, renowned quietness, class leading craftsmanship and self-charging hybrid electric powertrain. Manufactured locally as part of the ‘Make in India’ initiative, ES 300h has contributed to about 55% of total sales for the first half of the year 2024, solidifying its status as one of Lexus’s popular models in India.

The ES Luxury Plus Edition includes several enhancements designed to elevate the vehicle’s luxury and functionality:

• Silver Grille: Enhances the front appearance of the vehicle  which significantly improves the vehicle’s overall aesthetics, imparting a fresh and distinctive road presence.
• Rear Lamp Chrome Garnish: Provides a more refined and premium look enhancing the  appearance and complementing the design.
• Illuminated Scuff Plate: Features an LED-lit Lexus logo adding elegance and sophistication to the interior.
• FR Courtesy Logo lamp: Projects the Lexus logo on the ground when the door is opened. It also creates a sense of exclusivity and demonstrates Lexus’ attention to detail and a distinct welcoming experience.
• Rear-Seat Pillow: Reduces fatigue and enhances comfort during long journeys. showcasing Lexus care for the passengers.

Speaking about the ES Luxury Plus Edition, Tanmay Bhattacharya, Executive Vice President of Lexus India, said, “With the introduction of the Lexus ES Luxury Plus Edition, we are delighted to elevate the luxury quotient, and sophistication for the upcoming festive season. This exclusive edition, adorned with new accessories, is crafted to enhance every journey, blending unparalleled style, comfort, and innovation. We are excited to offer this exceptional experience to our esteemed customers, ensuring that their drive transforms into a celebration of Lexus quality and craftsmanship in India.”

Since its 2017 debut in India, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring every action reflects deep respect and guest care. To reinforce this, Lexus India has recently announced 8-years/160,000 km  vehicle warranty* for all new Lexus models sold in India from 1^st June 2024 onwards being the first of its kind in the luxury car industry. The 5-year Roadside Assistance (RSA) introduced on 1^st February 2024, has enhanced guest convenience and peace of mind by providing more value for the customer. Furthermore, to elevate the brand’s premium image, Lexus has introduced high-quality factory body coating from August ’24 onwards thereby providing premium and rich feel to Lexus vehicles thereby solidifying product acceptance in the luxury automotive market.

The Lexus ES luxury Plus Edition will be available  at Rs. 69,70,000 Ex-Showroom All India and will be available at all Lexus Guest Experience Centers this Septembers onwards.

To ensure precision and quality the installation will be handled at Lexus Guest Experience Centers. This offering further reinforces Lexus’ dedication to providing an exceptional ownership experience through meticulous craftsmanship and advanced features.

*Terms and conditions apply. Contact Lexus Dealer or Refer Warranty Manual for details provided along with the new vehicle.

About Lexus India:

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.

Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 7 vehicles, 6 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up.

Website: www.lexusindia.co.in

Facebook: @LexusIndia

Instagram: @lexus_india

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