LEXUS CELEBRATES THE WORLD PREMIERE OF THE ALL-NEW LBX

A next-generation Lexus that defies conventional size hierarchy to push the boundaries of automotive luxury

• Segment-defying compact vehicle that offers fulfilment for discerning customers through new value proposition
• Thoroughly honed vehicle dynamics achieve an enticing driving experience where driver and car become one
• Proportions rooted in functional essence and dynamic performance, with a design that exudes refinement and a strong presence beyond its segment
• Five unique design themes tailored to diverse lifestyles and the custom “Bespoke Build” program for uniquely personal vehicle
• The latest in advanced safety features based on a human-centered approach

On June 5^th, Lexus premiered the all-new LBX Presented to media at an event in Milan, Italy, by Chief Branding Officer Simon Humphries and Lexus President Takashi Watanabe, the new model will be introduced to Europe, Japan and selected markets worldwide from Q4 2023

Since its establishment in 1989, Lexus has remained steadfast in its pursuit of innovation, constantly pushing the boundaries of technology and design to deliver fresh value to its customers. Driven by a passion to enrich customer lifestyles in and around the car, the brand is committed to offering an extensive range of options that cater to the diverse needs of its customers worldwide.

2021 saw the dawn of a new generation of meticulously refined Lexus vehicles, beginning with the new NX and LX. On the road to carbon neutrality, electrification was accelerated by plug-in hybrid variants of NX and later RX, followed by the all-electric RZ. In 2023, the Lexus line-up embarked on further expansion with products inspired by the diverse needs and desires of customers around the world. The new LM brought a fresh answer to chauffeur-driven luxury as a flagship MPV, while the LBX brings a segment-defying new value proposition to the compact vehicle class.

The inspiration behind the new LBX stemmed from the vision of Lexus Master Driver, Akio Toyoda, who sought to redefine the conventional notion of luxury cars and to go beyond the constraints of compact size to deliver a high-quality driving experience and design. The goal was to design a car tailored for the discerning customer, allowing them to relax and feel like their true self during casual drives.

The GA-B compact class platform underwent a comprehensive renewal, accompanied by refinements in electrification technology and core engineering characteristics. In pursuit of the Lexus Driving Signature, the aim was to create an engaging yet comfortable driving experience, with a rapport between the driver and car that gives the everlasting desire to stay behind the wheel and puts a smile on the face of all occupants.

The “Premium Casual” design philosophy establishes a presence and level of refinement that far exceeds its class. The mission was to develop a compact crossover appealing to customers with sophisticated taste, seamlessly integrating into their everyday lives as a casual essential. The exterior showcases dynamic proportions and a confident stance, complemented by Lexus’ latest “Unified Spindle” front facia design. For the interior, attention was placed on a premium design to ensure the highest quality. The goal was to craft an inviting and serene space fostering a seamless connection between the driver and car, promoting complete relaxation. Alongside five design themes, a new personalized “Bespoke Build” program will empower customers to create a truly unique vehicle tailored to their individual lifestyles and preferences.

MAIN PRODUCT FEATURES OF THE ALL-NEW LEXUS LBX

TOTAL DEVELOPMENT OF THE VEHICLE FUNDAMENTALS TO ACHIEVE THE LEXUS DRIVING SIGNATURE

• Exceptional dynamic performance attained through the use of the specially developed GA-B platform
• A thoughtfully designed driving position and package to prioritize a seamless connection between the driver and car
• Exceptional level of quietness with a focus on sound and vibration suppression at the source
• Aerodynamics contributing to exceptional driving dynamics and design
• An enhanced HEV system using the latest electrification technology

A SOPHISTICATED DESIGN WITH A BOLD PRESENCE, FEATURING PROPORTIONS ROOTED IN FUNCTIONAL ESSENCE AND DYNAMIC PERFORMANCE

• The new front facia of Lexus, the “Unified Spindle” blends functionality with captivating aesthetics
• Dynamic proportions with tires that defy the norms of conventional compact cars
• A rear design accentuating a simple, planted stance with a low centre of gravity
• An interior design with refinement reserved for higher-class vehicles
• An engaging cockpit prioritizing driving enjoyment
• Ambient illumination creating a warm and inviting interior

FIVE ATMOSPHERIC DESIGN THEMES AND THE EXCLUSIVE MADE-TO-ORDER “BESPOKE BUILD” PROGRAM TAILORED TO INDIVIDUAL TASTES

• Five design themes that better fit the lifestyles and preferences of a wide range of customers
• “Bespoke Build,” a personalized ordering system allowing customers to select interior colors, seat materials, embroidery patterns, and more, enabling them to create their unique vehicle from approximately 330,000 potential combinations

THE LATEST INTUITIVE PREVENTIVE SAFETY FEATURES

• Advanced Preventive Safety Technologies Lexus Safety System+
• The expansion of driving support features, including the introduction of a 12.3-inch full LCD display meter

KUNIHIKO ENDO, LEXUS LBX CHIEF ENGINEER

“The new LBX stands for ‘Lexus Breakthrough X(cross)-over’. It has been meticulously crafted to challenge the conventional notion of a luxury car. Our aim was to create a vehicle that enabled the discerning customer to enjoy a relaxing drive and be their true selves. We strove to create an exciting vehicle that would give the everlasting desire to stay behind the wheel the moment they sat in the driver’s seat – a deep sense of connection between driver and car that begins the moment the accelerator pedal is depressed. We rigorously developed the vehicle fundamentals so that the driver could feel a sense of confidence with their trusted partner. By maintaining unwavering dedication and continuously striving for improvement, we were able to successfully create a car that exudes refinement, strong presence, and emotional proportions, far surpassing the common norms of a compact vehicle.

We invite customers to experience the new definition compact luxury from Lexus.”

SHUICHI OZAKI, LEXUS TAKUMI

“The LBX has been designed with every detail in mind so that from the moment you get into the LBX and close the door, you will feel that the car is a Lexus, with its class-leading quality and linear, precise, well-connected, natural, and straightforward driving performance. Acceleration performance that responds to the pedal operation faithfully and smoothly, a comfortable driving position with visibility that allows the driver to manoeuvre the car crisply and nimbly and turning characteristics that enable the driver to turn quickly with the accelerator pedal and maneuver through curves with exhilarating ease. We believe that the LBX will bring a smile to the driver’s face as they are filled with the true joy of driving a Lexus.”

THE PURSUIT OF THE LEXUS DRIVING SIGNATURE ATTAINED THROUGH RIGOROUS DEVELOPMENT OF THE VEHICLE FUNDAMENTALS

The Lexus Driving Signature offers a unique driving experience that aims to provide a seamless and linear response, responding faithfully to the driver’s intentions. It offers a seamless transition between deceleration, steering, and acceleration across various driving scenarios. The new LBX embodies total refinement of its core attributes, featuring a driving position that facilitates a deep connection with the car, a packaging design with exceptional inertia characteristics, revamped front suspension geometry, heightened body rigidity, and an emphasis on suppressing unwanted external disturbances for a peaceful ride. The aim was to instill an enduring desire to keep exploring the road ahead.

PLATFORM MODIFIED EXCLUSIVELY FOR LEXUS

• The new LBX features the first adoption of a Lexus specific GA-B platform engineered for compact vehicles. Development focused on further optimization of inertial characteristics based on a lightweight, highly rigid body with a low center of gravity. The driver’s seating position was set low to decrease both the center of gravity and overall height, all while maintaining generous interior space. Furthermore, a broad and low stance was achieved through a wide track. Despite the use of segment-defying larger-diameter tires, the vehicle achieves a remarkable minimum turning radius of 5.2 meters, prioritizing effortless maneuverability.
• To enhance the joint rigidity of the body framework, techniques such as short-pitch spot welding and expanded use of structural adhesives were implemented in the appropriate areas. Additionally, the structural adhesives in areas closer to the occupants were strategically replaced with high-dampening adhesive, thereby reducing vibration in the high-frequency ranges. This significant reduction contributes to improved driving stability, ride comfort, and a substantial reduction in NV (Noise/Vibration) levels.
• In addition to joint rigidity, focus was also placed on peripheral rigidity in key areas. The cowl structure connecting the front suspension towers was reworked to enhance rigidity at the load-bearing points. Reinforcement of the instrument panel structure boosted both the steering column and instrument panel reinforcement rigidity. This resulted in exceptional steering response while decreasing unwanted vibrations transmitted through the steering system.
• Lightweight construction and exceptional rigidity were achieved through strategic placement of the roof reinforcement to reduce the overall thickness of the roof panel. Additionally, the use of aluminum for the hood and 2.0 GPa grade hot-stamped material for the center pillar, as well as 1.8 GPa grade hot-stamped material for the front bumper reinforcement, contribute to a high level of safety performance. The optimization of inertial characteristics, including the lowering of the center of gravity, further enhances handling stability.

SUSPENSION, TIRES, BRAKES

• The front suspension features a newly developed MacPherson strut suspension with updated suspension geometry. The large caster angle ensures excellent straight-line stability, suppresses toe-in changes during body roll, and minimizes understeer. This results in solid and confident linear control over vehicle posture during cornering, all the way to the limits. A highly rigid forged aluminum knuckle is employed for the front suspension knuckle to reduce unsprung weight. In addition, the newly developed input-separation type upper support with three-point attachment contributes to both linear steering response and refined ride comfort. The rear suspension for the FF model features a lightweight and exceptionally rigid torsion beam, while the AWD model uses a trailing arm type 2-link double-wishbone suspension that houses the rear motor and achieves excellent driving performance. The newly developed shock absorbers use quick-reacting sliding components to ensure dampening force at very low speeds, as well as a high level of both maneuverability and ride comfort.
• The use of large-diameter, wide tires improves the load-carrying capacity and creates a class-defying presence. The linear portion of the tire characteristics are used to achieve highly predictable dynamic performance.
• The vehicle utilizes the AHB-G brake system, contributing to a smoother brake feel and improved pedal response. Furthermore, Braking Vehicle Posture Control (pitch control) has been implemented to achieve a linear braking feel and a heightened sense of stability.

QUIETNESS

• A significant reduction in engine noise and vibration has been achieved by suppressing the sources of sound and vibration. Various measures were implemented around the engine, such as optimized placement of engine mounts to minimize shock during startup, incorporating a balance shaft with the engine to dampen low RPM floor vibrations, and adding a resonator to the air cleaner hose to diminish intake noise. For the exhaust system, a flexible pipe has been added to reduce vibration from the engine, and the main muffler capacity has been increased to lower exhaust noise. Furthermore, by adding an additional sound absorption layer to the two-layer inner dash silencer and creating a three-layer structure, the thickness and density of the layers are optimized, thereby enhancing the sound absorption and insulation performance.
• Vibration is efficiently suppressed without the use of heavy materials by incorporating a high-dampening type of mastic sealer for a portion of the roof panel, resulting in a quieter cabin when driving or in the rain, as well as a lower center of gravity due to weight reduction.

AERODYNAMIC PERFORMANCE

• A special focus on aerodynamic performance further enhances both handling stability and ride comfort. The hood is designed with a low front-end and minimal grille opening, along with a seamless grille which minimizes airflow disturbances in order to achieve a balance between design aesthetics and high aerodynamic performance. For the sides, high aerodynamic efficiency and enhanced handling stability are the results of minimizing the step between the door surface and the beltline molding. Additionally, the fin shape on the lower side of the rocker molding helps reduce vehicle roll and achieve a flat, comfortable ride. Exceptional straight-line stability has been achieved by refining the spoiler and rear combination lamps, as well as optimizing airflow from the roof to the tip of the rear spoiler. The under cover of the floor features a dimple pattern designed to generate small vortices, resulting in enhanced grip and high-speed stability.

DRIVING POSITION

• The new LBX focuses on providing visibility and a driving position that fosters a deep connection between the driver and car, emphasizing a sense of unity. The lowered seat position brings the driver closer to the vehicle’s center of gravity, thereby facilitating easier pedal operation and enhancing the sense of harmony with the vehicle’s motion. The wrist and elbow angles, distance from the shoulder, and other factors were repeatedly verified on physical models to achieve an ideal steering position promoting an effortless application of force. The pedal position was also carefully reexamined to align with the driver position. The accelerator pedal incorporates an organ-style design that seamlessly integrates with the movement of the ankle, ensuring excellent operability. The brake pedal is designed with an angle that allows for a smooth and natural transition from the accelerator pedal, while the footrest is positioned to accept any necessary force during pedal operation. For driver visibility, the blind spot area near the hood has been reduced, while the upper portion of the hood remains visible, making it easier for the driver to grasp the vehicle’s position. Great attention was given to the design of the A-pillar and hood layout to optimize forward and downward visibility. The design contributes to a better perception of the driving line for improved line tracing and ensures a deeper connection between the driver and the car.

ENCAPSULATING SEATS CONTRIBUTES TO AN ENGAGING EXPERIENCE

• With a focus on fostering seamless interaction with the vehicle, the goal was to develop seats enabling the driver to easily sense the vehicle dynamics and execute precise driving maneuvers. The seat cushion features a deep form, minimizing changes in seat cushion pressure when subjected to lateral loads and ensuring exceptional stability of the driver’s posture during cornering. The seat back design focuses on elongating the spine and provides enhanced hip support for a stable line of sight and minimal head movement.

EXCELLENT RESPONSE AND SEAMLESS CONNECTION THROUGH REFINED ELECTRIFICATION TECHNOLOGY

The new LBX offers an HEV model incorporating a highly efficient 1.5L inline 3-cylinder engine (M15A-FXE), a compact and lightweight transaxle with enhanced motor output, and a high-output bipolar NiMH battery. The Lexus Driving Signature is achieved by fully harnessing the performance of the engine, motor, and battery using extensive expertise in electrification technology. Battery and motor assistance in response to accelerator input has been significantly enhanced, resulting in minimal delay and a quick motor-like acceleration feel. The synchronization of the engine speed, vehicle speed, and engine sound during acceleration results in a smooth and linear driving experience. The HEV system is precisely controlled to optimize efficiency, leading to outstanding fuel economy.

DRIVE FORCE CONTROL

• The new LBX incorporates drive force control that intelligently adjusts acceleration and deceleration based on the driving conditions. During uphill and downhill driving, the system detects variations in road incline and provides assistance by adjusting the acceleration and deceleration torque, minimizing the need for frequent gas pedal and brake inputs. Furthermore, when the system detects significant front/rear/left/right G-forces during cornering on twisty roads, it increases deceleration upon gas pedal release, maintains engine rpm, and provides assistance for smooth re-acceleration, thereby assisting in a pleasant driving rhythm. The result is a seamless and responsive driving experience that takes the driver’s intentions and surroundings into account.

PROPORTIONS ROOTED IN FUNCTION AND DYNAMIC PERFORMANCE WITH A SOPHISTICATED DESIGN PROJECTING A STRONG PRESENCE

• The new LBX embodies the “Premium Casual” design concept and was developed to transcend conventional size hierarchies to deliver a compelling blend of refinement and presence. It aims to appeal to customers with a discerning sense of taste, offering a luxury vehicle that can be casually used on a daily basis.
• The dynamic exterior proportions project a bold stance, and the use of segment-defying large-diameter tires is a result of innovative ideas not bound by conventional thinking. In addition, the “Unified Spindle” design unifies functionality around the front face and sets the identity for a new era.
• The interior of the vehicle has been developed using the “Tazuna Concept,” aiming to create a premium atmosphere that allows passengers to relax and experience a seamless connection with the vehicle, all while feeling comfortable and at ease.

KEY EXTERIOR FEATURES