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LEXUS BRINGS THE OVERTRAIL PROJECT TO INDIA

Lexus India

04 Apr 2024

Lexus brings the Overtrail Project to India

April 4th, 2024: Lexus India today announced the introduction of its latest addition to its NX 350h line-up, the new Lexus NX 350h Overtrail. Born from a commitment to coexistence & sustainability, the Lexus NX 350h Overtrail is designed to enrich the outdoor lifestyle and driving experience. Inspiring customers around the world to explore nature, this versatile Urban SUV delivers uncompromising performance and comfort. With its bold and aggressive exterior design, the vehicle commands attention wherever it goes. Some unique features exclusive to the Lexus NX 350h Overtrail grade include:

  • Exclusive Exterior: The exterior design is coordinated with unified Black items to create a toned look which includes a distinctive Bright Black Spindle Grille, Black Door Mirrors, Black Door Frame and Black Door belt Molding along with Black Roof Rails and Black Outside Door Handles.
  • Performance: The exclusive functionality of the Overtrail exterior design is complemented by enhancements for enjoying an outdoor lifestyle. A higher body on the LDT (Light Duty Truck) provides extra ground clearance and Adaptive Variable Suspension (AVS) which controls damping force on all four wheels in response to driving operation and road conditions. 
  • Features Matte Black wheels with special higher profile tires that improve driving on dusty roads and overall performance for an enhanced outdoor experience.
  • Exclusive body color Moon Desert: A special color that emphasizes the three-dimensional effect with metallic shading and gives a feeling of high quality.
  • Interior: The interior of the Overtrail blends a refined quality with a distinct design, creating an elegant space for enjoying luxury. It is coordinated with a Monolith palette complemented by exclusive Geo Layer door trim inspired by nature, shaping a luxurious outdoor experience that touches all five senses.
  • Ornament panel Geo Layer: The contrast of light and shade extracted from the natural colors of the earth and trees found in rare nature is used to express designs and textures that are both bold and delicate.

The other key features of the new Lexus NX 350h Overtrail include: 

Performance features: 
The new Lexus NX 350h Overtrail  is equipped with the 4th generation, large -capacity hybrid system, combines a 2.5 L naturally aspirated in-line 4-cylinder engine producing a combined power output of 179kW. It effectively combines a highly responsive engine, lithium-ion battery with enhanced battery performance, and hybrid system control with revised drive force characteristics to realize a high-level balance between exhilarating driving performance and excellent fuel economy.

The enhanced aerodynamics of the vehicle utilizes forces on the front, sides, rear and under the floor to increase driving performance & contribute to excellent straight-line stability during high-speed driving.

E-Four realizes stable driving performance by using the motor to drive the rear wheels when starting off or driving on slippery surfaces.

Comfort & Design features:
Combining Lexus’s reimagined craftsmanship with the urban sophistication of a lifestyle SUV, the NX 350h Overtrail comes with an array of comfort & design features for ride comfort and excellent noise cancellation.

The interiors of the Lexus NX 350h Overtrail boast of the Tazuna Cockpit, which seeks to provide robust communication between driver and car and effortless driving control (Eyes on the road and hands on the wheel).

The Lexus NX 350h Indian line-up across including the Overtrail comes with the ease of connected technology i.e. DCM (Data Communication Module) and connected services providing access to Safety, Connect (E-Call, Stolen Vehicle Tracking, Remote Immobilization, Driver Alert, Find my Car), Service Connect (Service History, Service Estimate, Service Reminder, RSA, Pro Care) and Comfort Connect (Engine Start/Stop, Door Lock/Unlock, Remote AC, Remote Power Windows, Remote Status Check through smartphones.

The Panoramic UV & IR cut roof of the NX 350h Overtrail yields an absolute sense of opulence, whereas the innovative E-latch technology provides effortless entry & exit because of the electronic unlatching of doors.

Advanced Safety Features: 
Lexus Safety System+ * in India comes with advanced key safety features as below:

  • Dynamic Radar Cruise Control (DRCC): The all-speed DRCC maintains a safe distance from the vehicle in front, providing peace of mind in every journey.
  • Lane Tracing Assist (LTA): Using a forward-facing camera, the LTA system monitors lane markings and automatically applies steering inputs to keep the vehicle centred in its lane, enhancing stability and safety.
  • Lane Departure Alert: On expressways or roads with lane lines, the LDA system, in conjunction with DRCC, helps keep the vehicle in its lane, minimizing movement and ensuring smooth, precise control to help avoid deviation.
  • Pre-Collision System: Utilizing the millimeter-wave radar and monocular camera sensors to detect a vehicle ahead and determine that a collision is likely, it alerts the driver with a buzzer and on the display.
  • SRS Airbags: With 8 sensor-controlled SRS airbags strategically positioned throughout the cabin, collision impact is greatly reduced, offering enhanced protection for all occupants.
  • Safe Exit Assist: In the event of a potential collision with vehicles approaching from behind visual and audible warnings alert occupants before exiting the vehicle, ensuring their safety.

Expressing his views on the announcement, Mr. Tanmay Bhattacharya, Executive Vice-President, Lexus India said, “We are thrilled to launch the Lexus NX 350h Overtrail in India, a vehicle that embodies the spirit of outdoor luxury. Inspired and imbibing the various elements of nature and coexisting sustainably, the Overtrail project embarks Lexus’ latest offering on a new lifestyle in the great outdoors setting. From unique features that set the OVERTRAIL apart, to offering ‘Complete Peace of Mind’ with a ^8 years/160,000 km hybrid battery warranty,  we believe that the new Lexus NX 350h Overtrail is bound to have a strong appeal to our esteemed guests and is all set to redefine a new standard in the luxury Urban SUV segment in India”.

Moreover, Lexus’ dedication to offering unparalleled guest experiences is pleased to offer free 5 years Road-Side Assistance program ensuring Complete Peace of Mind and convenience to its guests in India.

The new Lexus NX 350h Overtrail Grade will be available at Lexus Guest Experience Centres across the country priced at  Rs 71,17,000  Ex-Showroom All India.

Disclaimer
*Do not overly rely on Lexus Safety System+ , as there is a limit to the performance they can provide. The driver is always responsible for paying attention to the vehicle’s surroundings and driving safely.
^Whichever comes first

About Lexus India

Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting  amazing experiences that are uniquely Lexus, and that excite and change the world. Ever since its debut in India in March 2017, Lexus has aimed to craft a better tomorrow and redefine luxury in the world’s fastest-growing major economy. The brand strives to consistently deliver exceptional design and quality to the discerning Indian guest with a portfolio of 7 vehicles, 6 of which are self-charging hybrid electric vehicles. In 2020, Lexus’ presence in the Indian market was further strengthened with the introduction of its first locally produced model, ES 300h and it continues to be the most popular model amidst Lexus’ India line-up.

Website: www.lexusindia.co.in

Facebook: @LexusIndia

Instagram: @lexus_india

MEDIA CONTACT:

Nitya Khandelwal | nitya.k@prpundit.com

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