TASTEFUL TRAVELS
ESCAPE
TO AMAZING
A MULTI-SENSORY EXPERIENCE
Curated exclusively for Lexus, guests are invited to the heart of Australia’s Margaret River Region to experience a series of epicurean moments and have their senses ignited through intimate sessions with some of the globe’s greatest culinary craftsmen and winemakers.
A FEAST TO REMEMBER
Experiences that are designed with intent, that offer a heightened attention to detail and ones that anticipate the guest’s desires. This was what guests experienced at the 2019 edition of Escape to Amazing where they wined and dined at one-of-a-kind locations with sumptuous spreads specially created for them.
The journey began at Margaret River’s pioneering winery Vasse Felix, with a special feast that presented unconventional but impressive pairings of wine and food, showcasing the same finesse behind the crafting of Lexus vehicles.
The sustainably produced dinner at Larry Cherubino reflected the passion and careful attention to detail that goes into every Lexus automobile, while the spectacular molecular gastronomy feast at Fraser Gallop Estate demonstrates the innovative approach that Lexus takes when looking toward the future.
The brand identity is integrated into every activity at Margaret River. Just like a trusted vehicle that is designed to blend seamlessly with the lifestyle of the driver as if they were part of each other.
DESIGN
VASSE FELIX WITH VIRGINIA WILLCOCK AND BRENDAN PRATT
Guests were treated to a rolling feast of exciting wines paired with scrumptious dishes at this winery that it known for its brave winemaking techniques.
CRAFTSMANSHIP
LARRY CHERUBINO WITH PALISA ANDERSON
Using sustainable ingredients, including Asian produce she grew without the use of chemicals, Palisa presented a one-of-a-kind farm-to-table Thai master feast. Surrounded by rows of handcrafted wine barrels with the breathtaking Margaret River backdrop, it was an extraordinary dining experience.
TECHNOLOGY
FRASER GALLOP ESTATE WITH NELLY ROBINSON
Innovation and imagination were brought together in this truly theatrical dining experience, where state-of-the-art molecular gastronomy techniques took center stage at one of Margaret River’s most prestigious wine estates.
PERFORMANCE
GOURMET VILLAGE & DRIVE EXPERIENCE
Here guests experienced the best of Western Australia and the Margaret River, with private art tours, cooking competitions and front-row seats to demonstrations by world-renowned chefs. But the highlight was the chance to test some of our vehicles on the track with professional drivers and experience sheer exhilaration in a truly idyllic setting.
ESCAPE TO AMAZING AT MARGARET RIVER
We invited guests to a unique gourmet food, wine, and travel experience in the Margaret River Region of Western Australia. Guests were led on a series of epicurean adventures, thoughtfully selected to inspire excitement, passion, and the imagination. At the pinnacle were three dining experiences linking each chef’s artistry to the unique qualities of Lexus.
The journey started at Feast in the Forest, an evening celebrating craftsmanship in a masterful display by a world-renowned chef and local artisans.
In an extraordinary spread made with seasonal and sustainable produce, Bold Ingredients, Amazing Flavors reflected the Lexus commitment to always seeking out braver, more innovative experiences.
Reimagined Wine & Dine, set at the grounds of the Frasor Gallop Estate, presented a unique culinary reinterpretation of our imaginative approach to technology.
...[O]ne of the best gastronomic experiences of my life: I am still starstruck at the astounding beauty of Australia. Lexus did not exaggerate when it said it would be an “Escape to Amazing”!
CRAFTSMANSHIP
FEAST IN THE FOREST
Escape to Amazing opened with an intimate dinner at Leeuwin Estate winery’s rustic Safari Club. As guests huddled around a sizzling fire pit, a few Aboriginal Australian Elders invited the guests onto their land by performing the traditional “Welcome to Country” ritual.
Inside the contemporary log cabin nestled in the local jarrah and marri trees, guests were seated at long communal tables. The feast included locally sourced entrées, vegetable side dishes, and meats cooked over an open fire.
The chef’s creations were paired with internationally acclaimed wines from Leeuwin Estate that were specially selected for the occasion. Guests were also able to engage with local craftsmen throughout the night, each part of which was curated in celebration of craftsmanship.
DESIGN
BOLD INGREDIENTS, AMAZING FLAVORS
In a truly extraordinary lunch experience, guests were presented with a uniquely designed and sustainably-sourced spread.
Crafted using wild game and foraged natural ingredients from the Margaret River Region and around Western Australia, every dish was exquisitely presented and provided delicious, unexpected flavors.
The culinary experience explored new and unexpected flavours through combinations that pushed the boundaries of culinary experimentation. The lunch was centered around the Lexus guiding pillar of design, and the recognition that brave ideas result in amazing experiences.
TECHNOLOGY
REIMAGINED WINE & DINE
The pristine lake at Fraser Gallop, one of Margaret River’s most prestigious and exclusive wine estates, provided a stunning backdrop for a sunset dinner.
The evening was created to take diners on a magical sensory journey featuring the use of culinary technology and innovative cooking techniques in celebration of Lexus’s commitment to always anticipating, exploring and pushing the boundaries with the use of technology.
PERFORMANCE
EXHILARATING GOURMET VILLAGE
Lexus was the official automotive sponsor of Margaret River Gourmet Escape, where our guests were invited to a series of activities including a private art tour and spectacular cooking performances from world-renowned chefs.
Between wine tastings and conversations with culinary greats, guests also enjoyed the exclusive Lexus Lounge where they got to mingle with distinguished chefs and taste their creations.
A hive of activity, discovery and surprises at the heart of the Margaret River Region, the Exhilarating Gourmet Village was crafted to feature the exciting and energizing performance that Lexus seeks to deliver with every amazing experience.
Please drink responsibly and in moderation. Do not drive if you have consumed alcoholic beverages.
EXPLORE OTHER CULINARY ADVENTURES BY LEXUS
-
THE SECRET INGREDIENTS
Learn how four chefs have committed themselves to pushing boundaries and crafting amazing dining experience in this specially-commissioned series.
-
JOURNEYS IN TASTE
Delve into the visionary journeys of culinary luminaries from around the world in this documentary series, created in partnership with Condé Nast International.